At the time, the area was called "Stillwater Cove". Ownership passed several times until 1862 when the property was purchased at auction for 12 cents an acre by David Jacks. She sold the 4000 acre property for $500 in 1846. By 1840 the area now called Pebble Beach was a rancho left to widow Carmen Garcia Barreto Maderiaga Maria by her husband. In 1602 the Monterey Peninsula was mapped by Spanish explorers. The 17-Mile Drive is a 17-mile (27 km)-long scenic loop having five primary entrances - the main highway entrance at California State Route 1, and entrances in Carmel and Pacific Grove. Like the community, the majority of 17-Mile Drive is owned and operated by the Pebble Beach Corporation. Inside this community, nonresidents have to pay a toll to use the road. The drive serves as the main road through the gated community of Pebble Beach. Women’s Open for the first time), then it deserves star power in the AT&T.17-Mile Drive is a scenic road through Pebble Beach and Pacific Grove on the Monterey Peninsula in California, much of which hugs the Pacific coastline and passes famous golf courses, mansions and scenic attractions, including the Lone Cypress, Bird Rock and the 5,300-acre Del Monte Forest of Monterey Cypress trees. If Pebble is important enough to routinely host the U.S. Venues matter in golf more than in any other sport, and this is no ordinary venue – not with its rich history and signature ocean views. “It's hypothetical, but it would be must-watch television. “Can you imagine Rory and Rahm, the hottest two players in the world right now, coming down 16-17-18 at Pebble Beach? A bunch of others in the top-10 in the world (running) them down? “I think it’s extremely important it gets done here,” Spieth said then of landing “designated” status. He understands the Pro-Am’s unique place on the golf landscape, and the impact of a potentially stacked, final-round leaderboard at Pebble Beach. He has a vested interest – a lucrative sponsorship deal with AT&T – but Spieth also has a firm grasp of the bigger picture. Spieth, one of the most thoughtful players on tour, fielded questions about the Pro-Am dilemma in his news conference on the eve of this year’s tournament. Win-win.Īaron Rodgers (left) and Steve Young were among the celebrities who played in the AT&T Pebble Beach Pro-Am last month. Fans can spend two days tracking celebrities and two days watching marquee players tussle for the trophy. So does the Pro-Am lose some of its identity by dropping Bill Murray, Buster Posey and Aaron Rodgers on Saturday and Sunday? Sure, a piece of it.īut if that’s the price to create a pro field with nearly all the top 20 players, instead of only three, it’s a win. “I mean, that’s what this tournament is,” Spieth said last month. It’s a challenge for tour events to develop an identity, and that’s the fundamental identity of the Crosby-turned-AT&T: Pros and amateurs together in the arena. The solution for next year’s Pro-Am is smart, because ditching the celebrities entirely wouldn’t work. ![]() Rahm (winner of the designated event in Los Angeles) and Scheffler (Phoenix) each took home $3.6 million. Justin Rose earned $1.62 million for his win there. The financial disparity is stark: This year’s designated events boast a $20 million purse, instead of the $9 million offered at Pebble. The tour knew the only way to lure those elite players – Jon Rahm, Scottie Scheffler and Rory McIlroy top this week’s world ranking – was more money, no cut and a distraction-free weekend. ![]() Justin Rose poses with the trophy after winning the AT&T Pebble Beach Pro-Am golf tournament last month. ![]() They spoke loudly by staying away, year after year. It sounds absurd, but the world’s top players clearly wanted no part of Pebble in February, partly because of the sketchy weather and partly because of the amateur format (and the long rounds it produces). The trade-off, according to the report: Celebrities probably will play two rounds (on Thursday and Friday), not all four. Monahan did not identify which eight events will earn designated status, but Golfweek reported last week that the Pebble Beach Pro-Am will be one. “Candidly, we have seen some challenges with player fields early in the season,” PGA Tour Commissioner Jay Monahan said Tuesday, during his news conference at The Players Championship. The quality of play is still good among the tour’s middle class, but golf needs big names to resonate with the public. ![]() Only three of the world’s top 20 players at the time (Matthew Fitzpatrick, Viktor Hovland and Jordan Spieth) were at Pebble last month.
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